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Introducing our new CEO: J. Gaston Siri

Toronto, Ontario - (News Release - November 15, 2019) - We're pleased to announce J. Gaston Siri will be joining SideDrawer as CEO effective December 1, 2019 to develop and scale the concept into a platform serving consumers, professionals and integration partners.

Gaston is an accomplished entrepreneur that was instrumental in growing Flexiti Financial, a high growth consumer finance fintech based out of Canada. Under Gaston's leadership as CTO, he oversaw the development and launch of the product, as well as integrated a highly complex, and technologically challenging acquisition of a book of business from TD Financial Group.

By the end of Gaston's tenure, Flexiti was originating over $300 million of consumer receivables from multiple leading retailers across Canada.

Gaston added, "I'm very proud to re-imagine SideDrawer into a life platform. The concept really appealed to me from the beginning, as it's a personal need that I and my family definitely have, and it resonates well with almost every individual. From a business perspective, I'm very impressed with the early traction the proof of concept has received, and I expect that with the right technology, consumer-focused product and security, we should be able to have a world class solution deployed globally."

Given Gaston's prior experience in developing technology and leading a team of over 50 technical staff, he will also be responsible for the product development and management until those responsibilities can be duly passed on to additional team members.

About SideDrawer

SideDrawer is a secure and real-time Life Planning and Organization platform that allows you to easily organize and share your personal and family information and important contacts -from any device- including banking, investments, identity, real estate and all other critical information. SideDrawer offers guided organization, and the flexibility to provide as much or as little information as you like. With a user-friendly interface, and permission-based settings, you can invite collaborators to help you with your documents allowing easy access to your trusted advisors and loved ones. For more information, please visit:, download our mobile apps on the Apple App Store or Google Play Store, or visit our web-app at